Step 1. Research

Start by understanding as much as possible about the problem, the market, related trends, the business goals, the competition, and the customer. Dig in to uncover insights and prioritize them appropriately. Frame the insights in the form of personas / user stories / job stories.

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Step 2. Ideate

Bring everyone together - researchers, designers, engineers, marketers, other stakeholders, and even customers if possible. Make use of the insights you've gathered to feed the ideation of solutions. Go wide and then narrow it down to a few solid concepts.

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Step 3. Prototype

Sketch, wireframe, mockup, and iterate, iterate, iterate. Touch base with the customer often, as they will help ensure that you're headed in the right direction. The final design should abide by great design principles.

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Step 4. Develop

Build the roadmap according to the priorities established earlier. Apply agile, embrace test-driven development, review often, and revise as necessary. Define meaningful metrics during this time in order to be able to measure success upon launch.

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Step 5. Launch

QA everything. Work closely with marketing to ensure that the messaging is tailored to the target market. Track the success metrics and craft experiments to determine ways to optimize performance.

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Step 6. Support

The greatest ROI will be a remarkable customer experience. Be very attentive and receptive to their issues and feedback. Communicate constantly and transparently. Invite customers to follow along on the development of new features and fixes.

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Are you ready?

Let’s Create Something Great!

A successful product requires an intentional, user-focused strategy. I can help you craft that strategy and navigate the process of product development.

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